Workers Credit Union Achieve Your Dreams Campaign
"Very well done and inspiring! Had I not known the campaign was developed internally, I would have thought it was developed by a top-tier agency."
Mike
Roles: Campaign strategist, creative director, editor
Project Details: WCU needed a campaign to promote their new financial coaching program called The Workers Way. This program was brand new, so all assets and language had to be developed from scratch. This on-going, integrated campaign features real members telling their authentic stories. Collaborating with the VP of Marketing, I planned the campaign strategy, outlined and directed video and photo shoots, and collaborated with the content writer, graphic designer and videographers to create a suite of assets for each member feature that included: website landing page, banner ads, email series, ATM screens, in-branch signage (print and digital), social media posts and videos.
Notable Results: Won 2 Global Bronze Telly Awards (selected from over 11,000 entries across the world).
It also won National awards from the Credit Union National Association (CUNA):
2 Best of Category Awards and 9 Diamond Awards.